The underlying effect of Coronavirus on the music business was startling. In the beginning, the first thought would have been that with everybody kept indoors streaming figures would increase. It was reported in The Official Charts Company (OCC) that Spotify streams took a hit. The previous year paid streaming accounted for 42% of total recorded music revenue according to the IFPI issues Worldwide Music Report 2019. In April 2020 Streams was actually down by 10.7% according to NME.
As far as the measure of music consumed data showed a decrease in streaming of 11% – however, this seems to have recuperated soon after, as the world began to open up towards the year’s end; streaming presently makes up 62.1% of recorded music income as indicated by IFPI issues Worldwide Music Report 2021.
Simultaneously, Subscription Video on Demand has seen growth over Covid- 19. The reasons are connected to an adjustment of practices: the pandemic has increased people groups’ attention on visual media i.e. television, reduced commutes and driving have shifted people’s music listening patterns.
A Report by the Recording Industry Association of America (RIAA), vinyl records created more income than CDs interestingly since 1986. Vinyl sales totalled $626 million in 2020, jumping 28.7% from the previous year it was at 18.6%. Revenues from CDs declined 23% to $483 million, continuing a long-term decline.
When I came to Distribution, there was a pattern where artist tended to delay the release of music. This stagnant pattern is because of the failure to be able to utilize touring to promote new projects. A whole load of concerts and events have been cancelled.
However long restrictions on mass gatherings stay in place, income from shows does not exist. Excluding Ticket and merchandising, a six-month closure is assessed to cost the music industry more than $10bn in sponsorships according to the wall street journal. Post-pandemic standpoint seems testing and development of live music is required to be reconsidered altogether as Coronavirus cases spike.
The global music industry is worth over $50 billion, with two major income streams. One of the big income streams is concerts. A concert makes up over 50% of total incomes in the music business. The revenue from concerts is gotten primarily from sponsorships and ticket sales. Major revenue for the music industry is recorded music; it consolidates income from streaming, vinyl’s, online purchases (iTunes), licensing from adverts, films, games and television.
Government guidelines propose that music festivals and concerts may return late summer 2021 as floods of significant summer festival brands i.e. wireless release tickets for the upcoming event. Quite possibly the most rewarding components of the live show business in the course of recent years has been meet-and-greet packages.
Premium ticket concert experience ordinarily incorporates a ticket near the stage, access to brand new merchandise, unique celebrity access to the stage settings. Interactions are normally restricted to a photo opportunity however these regularly occur at close proximity, commonly with the artist.
Meet-and-greets will not occur post-pandemic (even after the vaccine has been introduced) it feels as though the relationship between the fans and artist might be deserted and supplanted with more restrictive social media-driven interactions.
In the underlying wake of the new prohibitions on mass get-togethers, venues provided a live stream of exhibitions i.e. wireless 2020 live stream where acts such as Darkoo and Digga D performed. Nonetheless, even these types of shows have been sometimes suspended as those locations have a shutdown.
Presently, musicians are going direct to fans from their own homes, utilizing Twitch, Instagram and other platforms. During the pandemic, Fornite (Console Game) hosted a Travis Scott concert which accumulated 45.8 million views in the game for the event. The performance posted on Travis Scott’s official YouTube channel which at this current moment has 147 million views. During the pandemic, Swizz Beats and Timbaland linked up and created a platform called “Verzuz”.
The concept behind Verzuz is two artists coming together and battling each other song for song. This is beneficial for an artist because they get an opportunity to connect with the fans more like this a live event also their streams go up for the next few weeks as new fans discover their music. Verzuz is lived streamed on Instagram and also Apple TV.
The view battle so far is “Gucci Mane V Jeezy” as they brought in a crowd of 1.5mllion viewers on Instagram. An artist using other mediums to generate money is not new, however, the pandemic has extended the supporters access, and the labels are working with their artist by providing the right equipment for the artist to reach out to fans.
Streaming platforms have likewise empowered new techniques for an artist to make money, including memberships to artist channels that permit early or restrictive access to content. These brand new inventions for artists, record labels and music venues to engage supporters may be a methodology for more interactions with fans.
Verizon is working with Live Nation Entertainment to put together virtual events and mini docuseries. The effect of Covid-19 has been a huge one however we can now look forward to an interesting future in the music industry.
Written by Fola Ijitoye InZone Plug (Music).